Services & pricing.
Published rates. Identical for every client. Every price comes from one formula: estimated hours × $125/hour. Hard costs — hosting, plugins, software — pass through at cost, never marked up. You own everything we build, on accounts you control.
Getting started
Platform Setup & Onboarding — $995
For clients with an existing site, or as the first step of the Foundation package. Domain in your name. Hosting on your account. WordPress install with SSL. Your brand, your colors, your compliance blocks. Analytics you own, with conversion tracking. Google and Bing registration. AI-crawler configuration — the same architecture behind the case study. Application intake wired to your systems. Every credential handed to you, plus an orientation call.
Foundation Launch Package — $3,950
Everything in Setup, plus a complete launch: a cornerstone-grade Home page, a complete guide to your flagship niche, three supporting education pages, About, Contact, and two launch articles. Rate-card value $5,415 — a 27% bundle discount. Delivery timelines are set together at kickoff.
Monthly programs
| MAINTAIN — $750/mo | GROW — $1,950/mo | DOMINATE — $3,950/mo | |
|---|---|---|---|
| Blog articles (AI-answer optimized) | — | 4 / month | 8 / month |
| Education or local market pages | — | 1 / month | 2 / month |
| Platform maintenance & uptime | Included | Included | Included |
| Monthly analytics report | Included | + GSC/Bing + AI-citation tracking | + conversion optimization |
| Minor content edits | Up to 3 hrs/mo | Included | Included |
| Platform health check | — | Quarterly | Quarterly |
| Interactive tools | Rate card | Rate card | 1 per quarter included |
| Campaign landing pages | Rate card | Rate card | 2 per quarter included |
| Monthly rate-card value | $1,125 | $2,795 | $5,920 |
| Effective discount | 33% | 30% | 33% |
The standard journey: Foundation, then Grow from month two. Unused content allocations roll forward one month. Every deliverable stays available à la carte.
À la carte rate card
| Deliverable | Price |
|---|---|
| Standard education page | $495 |
| Local market page | $295 |
| Cornerstone guide | $895 |
| Blog article | $325 |
| Interactive tool / calculator | $1,950 |
| Campaign landing page | $650 |
| Platform health check | $750 |
| Measurement setup | $495 |
Three promises, in writing: identical published rates for every client. No Endgame price ever connects to loan volume, loan terms, or per-loan economics. And you own every deliverable in full — on your domain, your hosting, your accounts.