Services & Pricing

Services & pricing.

Published rates. Identical for every client. Every price comes from one formula: estimated hours × $150/hour. Hard costs — hosting, plugins, software — pass through at cost, never marked up. You own everything we build, on accounts you control.

Pricing shown is effective September 1, 2026. Engagements that begin on or before August 31, 2026 receive the prior published card, and active agreements keep their agreed rates through the end of their term. One card, every client, always.

Getting started

Platform Setup & Onboarding — $1,195

For clients with an existing site, or as the first step of the Foundation package. Domain in your name. Hosting on your account. WordPress install with SSL. Your brand, your colors, your compliance blocks. Analytics you own, with conversion tracking. Google and Bing registration. AI-crawler configuration — the same architecture behind the case study. Application intake wired to your systems. Every credential handed to you, plus an orientation call.

Foundation Launch Package — $4,750

Everything in Setup, plus a complete launch: a cornerstone-grade Home page, a complete guide to your flagship niche, three supporting education pages, About, Contact, and two launch articles. Rate-card value $6,500 — a 27% bundle discount. Delivery timelines are set together at kickoff.

Monthly programs

MAINTAIN

$895/mo
with 12-month agreement
  • Platform maintenance & uptime
  • Monthly analytics report
  • Minor content edits — up to 3 hrs/mo
  • Tools & campaign pages at rate card
Month-to-month: $1,275/mo · the 12-month agreement saves $380/mo (30%)
STANDARD JOURNEY

GROW

$2,350/mo
with 12-month agreement
  • 4 blog articles / month (AI-answer optimized)
  • 1 education or local market page / month
  • Maintenance, uptime & content edits included
  • Monthly report + GSC/Bing + AI-citation tracking
  • 1 campaign landing page per quarter included
  • Quarterly platform health check
Month-to-month: $3,510/mo · the 12-month agreement saves $1,160/mo (33%)

DOMINATE

$4,750/mo
with 12-month agreement
  • 8 blog articles / month
  • 2 education or local market pages / month
  • 1 interactive tool per quarter included
  • 2 campaign landing pages per quarter included
  • Monthly report + conversion optimization
  • Quarterly platform health check
Month-to-month: $7,300/mo · the 12-month agreement saves $2,550/mo (35%)

The standard journey: Foundation, then Grow from month two. Unused content allocations roll forward one month. Every deliverable is also available on its own, at the rate-card price.

The rate card

Standard education page
$595
One clear answer to one question your clients keep asking.
Local market page
$350
A page for your city and the communities you serve.
Cornerstone guide
$1,075
The complete guide to your specialty — the page everything else points to.
Blog article
$395
A timely answer, published under your name.
Interactive tool / calculator
$2,950
A tool your clients actually use — payment math, benefit checks, planning steps.
Campaign landing page
$775
One page built for one offer — where your ads and QR codes send people.
Platform health check
$895
We test that Google, Bing, and AI assistants can read every page — and fix what blocks them.
Measurement setup
$595
Proof of what’s working, in accounts you own.
Platform transition (lender change)
$2,350
Your platform moves with you — compliance swap, intake re-wiring, never offline. Lender-branded program pages re-mapped at standard page rates.

Agreements and changes, in plain language

Two ways to engage. Month-to-month: full rate-card pricing, cancel anytime with 30 days’ written notice, no fee. 12-month agreement: the discounted rates shown on the cards above — roughly a third off, in exchange for a real commitment. Same two options, same numbers, for every client.

Changing tiers. Upgrades take effect immediately or at your next billing cycle — your choice, no fee, and an annual term simply continues on the new tier. Downgrades take effect at the next billing cycle; on an annual agreement, at the end of the term.

Cancelling. Month-to-month: 30 days’ notice, no fee. Ending a 12-month agreement early: you repay the commitment discount on the months you used — capped at the balance of your remaining term, so nobody ever pays more than simply finishing the agreement would have cost. Our cancellation fee is giving back the discount. That’s it. And either way, you keep everything: your domain, your hosting, your content, your accounts. That was the deal from day one.

Changing companies. Your platform moves with you. The transition service is on the menu above at a flat published rate, like everything else.

These terms are identical for every client. This is the plain-language summary; full terms live in the services agreement you sign at kickoff.

Three promises, in writing: identical published rates for every client. No Endgame price ever connects to your sales, your transactions, or your results — flat means flat. And you own every deliverable in full — on your domain, your hosting, your accounts.

Ready when you are.

Tell us what you’re building and which services fit. We respond within two business days.